Each year, Evntiv eagerly partners with Baby Lock to produce the Baby Lock Tech Retailer Conference—a premier gathering where the nation’s top sewing retailers come together to connect, learn, and be inspired. Over four immersive days in St. Louis, hundreds of attendees get the first look at Baby Lock’s latest innovations, hear from company leaders on industry trends, and enjoy lively social events designed to spark conversation and creativity. From product showcases to engaging presentations and memorable social gatherings, Evntiv ensures every detail is thoughtfully crafted to keep Baby Lock retailers energized and excited for the year ahead. It’s a celebration of craft, connection, and community that we’re proud to help bring to life.