At Ulta Beauty World, Evntiv booked and produced the official after-party and concert, transforming the Tobin Center for The Arts into a high-energy celebration headlined by OneRepublic.
From talent booking and stage design to guest experience and flawless logistics, Evntiv and sister-agency CPG, delivered a seamless transition from the day’s immersive beauty activations to an unforgettable evening of live music, branded engagement, and social buzz—leaving guests with a lasting impression of Ulta as a bold innovator in beauty and experience.
