By Sam Foxman
Color blocking has been the trend-de-jour this year for event designers. Color blocking refers to the use of complimentary colors in close proximity of each other to create a multi-dimensional look. This technique can be used with fabrics, paint and lighting.
When I was given the honor of designing a gala in a new museum (so new, that no artwork was to be hung…), I jumped at the chance to use the blank walls as a massive canvass for a color block design. Drawing inspiration from a multi-color Gerhard Richter painting and my deep admiration of light artist Dan Flavin, I assigned primary hues to each adjacent room allowing them to converge. Depending on your vantage point, the color mix is different allowing a fun sensory experience!
Color blocking is a great technique for large spaces that have adjoining rooms. The lighting palette is endless and can be supported with complimentary fabric, table design, furniture – even color coordinated greeters!
I worked closely with my colleagues, Jennifer and Brian from Contemporary Productions, to make this design come to life. The result was absolutely stunning and a fabulous way to showcase a new space!
For more information on how you can use color blocking, contact me at sfoxman@evntiv.net
